Beyond the click-through
The New York Times has a good article about the ever changing face of advertising metrics. Google is now offering a piece of code that advertisers can place on their site to track users that come from Google-placed ads. The article talks about how this is leading to more effective campaigns. True, the data it provides is a [...]
November 5, 2003 | Categories: Business, Management
Disclaimer: I work at The Atlanta Journal-Constitution. The opinions expressed here are my own, and do not reflect those of the AJC, Cox Newspapers, Cox Enterprises nor any other party.
